Selling to win
Denny, Richard, 1944-2013
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The central theme of Denny's best-selling book is that selling is about people, not organisations. Denny shows how, by improving your ability to communicate with people, you can persuade them to do business with you time and time again.
Main title:
Selling to win / Richard Denny.
Author:
Denny, Richard, 1944-, author
Edition:
Fourth edition, 25th anniversary edition.
Imprint:
London : KoganPage, 2013.
Collation:
xix, 202 pages ; 22 cm
Notes:
Previous edition: 2009.Includes bibliographical references.
Audience:
Specialized.
ISBN:
9780749466312 (pbk)
Dewey class:
658.8'5658.85
LC class:
HF5438.25
Language:
English
BRN:
887684
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