Launching & building a brand for dummies

Will, Amy2022

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Summary

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea - to give your brand life - and a bigger chance of surviving against the competition - you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. Here, Amy Will reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.