Marketing 3.0 : from products to customers to the human spirit
Kotler, Philip2010
Books, Manuscripts
In 'Marketing 3.0', world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Main title:
Marketing 3.0 : from products to customers to the human spirit / by Philip Kotler.
Author:
Imprint:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010.
Collation:
208 p.
ISBN:
9780470598825 (hbk)0470598824 (hbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
2089497
More Information: