Marketing
Baines, Paul, 1973-2011
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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Main title:
Marketing / Paul Baines, Chris Fill, and Kelly Page.
Edition:
2nd ed.
Imprint:
Oxford : Oxford University Press, 2011.
Collation:
xxxiii, 756 p. : col. ill., col. ports. ; 27 cm.
Notes:
Previous ed.: 2008.Includes bibliographical references and index.
ISBN:
9780199579617 (pbk)019957961X (pbk)
Dewey class:
658.8
Language:
English
Subject:
BRN:
2083269
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