Working the crowd : social media marketing for business
Brown, Eileen2010
Books, Manuscripts
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign.
Main title:
Working the crowd : social media marketing for business / Eileen Brown.
Imprint:
Swindon : BCS, c2010.
Collation:
xvi, 161 p. : ill. ; 25 cm.
Notes:
Includes index.
ISBN:
9781906124717 (pbk)190612471X (pbk)
Dewey class:
658.872
Language:
English
Subject:
BRN:
2078164
More Information: