How to produce successful advertising : a guide to strategy, planning and targeting
Farbey, David2002
Books, Manuscripts
This highly practical text offers step-by-step guidance on making the most of your advertising budget by looking at setting precise objectives, defining the target, planning, selecting the best medium, developing the message etc.
Main title:
Author:
Edition:
3rd ed.
Imprint:
London : Kogan Page, 2002.
Collation:
viii, 200 p. ; 24 cm.
Series title:
Variant title:
Other title: Marketing
Notes:
Previous ed.: 1998.Published in association with Marketing.Includes bibliographical references (p. 195) and index.
ISBN:
9780749436346 (pbk)0749436344 (pbk)
Dewey class:
659.1659.1
Language:
English
Added title:
Subject:
BRN:
2077363
More Information: