Marketing research : an integrated approach
Wilson, Alan M.2011
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This text provides an integration of both the professional and practical elements of marketing research, by providing an understanding of the management issues and the practical techniques facing today's marketers.
Main title:
Marketing research : an integrated approach / Alan Wilson.
Author:
Edition:
3rd ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2011.
Collation:
456 p. ; 27 cm.
Notes:
Previous ed.: 2006.Includes index.
ISBN:
9780273718703 (pbk)0273718703 (pbk)
Dewey class:
658.83
Language:
English
Subject:
BRN:
2065939
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