The stuff you can't bottle : advertising for the global youth market
Adz, King, 1969-2013
Books, Manuscripts
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond.
Main title:
Author:
Adz, King, 1969-, author
Imprint:
London : Thames & Hudson, 2013.
Collation:
342 pages : illustrations (black and white, and colour) ; 26 cm
Notes:
Includes index.
ISBN:
9780500290750 (pbk)
Dewey class:
658.83408
Language:
English
Subject:
BRN:
2065272
More Information: