The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.2013
Books, Manuscripts
Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.
Main title:
Author:
Katz, Helen E., author
Edition:
5th edition.
Imprint:
London : Routledge, 2013.
Collation:
240 pages : illustrations (black and white).
Series title:
Notes:
Previous edition: 2010.
ISBN:
9780415856713 (pbk)
Dewey class:
659
Language:
English
BRN:
2064537
More Information: