The small business online marketing handbook : converting online conversations to offline sales
Tsai, Annie, 1979-2013
Books, Manuscripts
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how. Small business owners already have enough on their plates managing employees, ensuring the quality of their products and services, and keeping budgets in line. With so many competing priorities, online marketing efforts, particularly for offline businesses, often get pushed to the bottom of the list of to-dos-to the detriment of any business. Because if a competitor gets spotted online first, you just lost a sale. The Small Business Online Marketing Handbook can help small businesses thrive in the Internet economy. Learn how to get offline businesses online through customer relationships, email marketing, social marketing, and building your reputation. Through eye-opening chats with small business owners who have built successful online marketing campaigns, this step-by-step guide will help you: Determine which social media avenues are best for your business Build out automated communications with customers to ask for referrals, get reviewed, or send out birthday reminders Create an online presence that is in keeping with your brand Optimize revenue from social media and email marketing initiatives Convince offline customers to connect to your business online With the proliferation of social media and the consumer voice on the web, small business owners need to leverage this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Main title:
Author:
Tsai, Annie, 1979-, author
Imprint:
Hoboken, New Jersey : John Wiley & Sons, 2013.
Collation:
224 pages ; 25 cm
Contents:
Introduction vii 1 Understanding and Connecting with the Connected Consumer 1 2 Building a Plan for Your Small Business's Online Reputation 13 3 Connecting Your Offline Business with Your Online Presence 39 4 Online Offers That Convert into Lasting Business 53 5 Optimization Tips for Email and Social Marketing 79 6 Activity: Build Your 12-Month Online Marketing Plan 103 7 Reduce Overall Marketing Spend: Get Offline Customers Online 115 8 Leverage the Magic of Word of Mouth Effectively: Social and Community 127 9 Design an Effective Customer Rewards Program 147 10 ''I Brake for Testing'': Measuring Success and Tweaking Your Program over Time 157 Summary 167 Appendix 173 Acknowledgments 175 Index 177
ISBN:
97811186153869781118615386 (hbk)
Dewey class:
658.872
Local class:
658.872
Language:
English
BRN:
2063806
More Information: