The art of product design : changing how things get made

Meybaum, Hardi2014

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Summary

Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal 'experts' for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and most importantly, customers. This text explains the rise of 'Open Engineering,' a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes.