Web marketing that works : confessions from the marketing trenches

Franklin, Adam2014

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Summary

This title features practical tips on using the Web to boost your business, no matter what business you're in. Everyone in business knows they need to embrace the Web, but not everyone knows how to do it or where to start. No matter what industry you're in, the Web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, this book offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.