Play bigger : how rebels and innovators create new categories and dominate markets
Ramadan, Al2016
Books, Manuscripts
The founders of a respected Silion Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.
Main title:
Play bigger : how rebels and innovators create new categories and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney.
Author:
Imprint:
London : Piatkus, 2016.
Collation:
320 pages ; 24 cm
ISBN:
9780349411361 (pbk)
Dewey class:
658.421
LC class:
HB615
Language:
English
BRN:
1532984
More Information: