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A dictionary of marketing

Doyle, Charles, 1959-2016
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This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
Main title:
A dictionary of marketing / Charles Doyle.
Author:
Doyle, Charles, 1959-, author
Edition:
Fourth edition.
Imprint:
Oxford : Oxford University Press, 2016.
Collation:
xii, 529 pages : illustrations (black and white) ; 20 cm.
Series title:
Oxford quick reference
Variant title:
Cover and spine title: Oxford dictionary of marketing
Notes:
Previous edition: 2011.Includes QR code.
ISBN:
9780198736424 (pbk)
Dewey class:
658.8003
LC class:
HF5412
Language:
English
Added title:
Collins dictionary of marketingOxford dictionary of marketing
Related title:
A dictionary of marketing
Subject:
Marketing -- DictionariesBusiness and Management
BRN:
1481559
Bookmark link:
https://dundee.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1481559

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