Fascinate : how to make your brand impossible to resist

Hogshead, Sally2016

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Summary

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviour - fascination - and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behaviour. This essential book examines the principles behind fascination.